Be worried about franchisers who take you aside and make earnings claims that differ from what they've stated in the disclosure brochure or paperwork. It's illegal for them to say anything more on the topic. If they skirt this rule, you should be worried about their ethics in general. Take your checkbook and run as far and fast as possible. your best interests will not be served. A good franchise opportunity will eventually have pitfalls but there is no need to be totally gullible.
If a franchiser is overly enthusiastic about signing you up without hearing much about your qualifications, that's another warning sign. Good franchisers are selective, searching for the best-qualified candidates who possess the skills and capital needed to succeed.
