I usually follow in return those on twitter that tend to engage me in return after responding. However, there are many on twitter that resolve to use this service strictly for pushing a service or product that they find helps them monetarily. I don't think there is anything wrong with that but it must be done in moderation. I have done this as well, but using an alternate account. Creating a secondary marketing acct for your services that you offer can keep you out of the twitter toilet and having the block applied by various members.
I found this from a reputable blog:
My list isn’t perfect, and it is definitely personal and therefore biased, but it is a start toward exploring the differences between a successful Twitter follow attempt and an outright follow fail. In the end, and to return to those previously referenced lists of “how to get more followers on Twitter,” I think there are really only three tenets that should be followed should you desire to build a successful and quality Twitter network:
1. Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself
2. Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you
3. Engage with your network. Genuine engagement with your network of followers will ultimately ensure that your mobile number is retained, and not “lost,” at the end of that fabulous party, and it will ensure that you don’t (too often) commit any serious follow fails.
these three tips for increasing your following naturally have been followed by my since beginning my membership into twitter since 10/01/07. What other techniques do you follow on twitter to keep your followers engaged as well?
tonyknuckles
